Balancing Work and Life

Building a business and taking care of mommy or daddy duty is never easy. But here’s a few tips to help balance your business building dreams and changing diapers or packing lunches!

1. First off. DROP. THE. GUILT. When you start working from home, you assume that you will get so much more time with your child. While that may be partly true, it’s not what you think. You do have a business to run. Work it like a hobby and it will pay like a hobby. Your kids will understand eventually. You’re the adult and know the responsibilities you need to handle.

2. Create family activities. This will help immensely with that guilty feeling. Carve out chunks of time to be with your family. No electronics. No emails. No phone calls. Be completely in the moment with them. Your partner and children will notice and be thankful!

3. Get organized the night before. I know. How do those mom’s do it? But. The extra time you spend after baby is asleep packing lunches, writing out a plan for tomorrow, picking out clothes and outfits, etc. will save you so much time the next day. It’s all a matter of actually getting up and doing it!

4. Calenders! These babies will make your life so much easier. Not even exaggerating. I have a monthly wall calender which lists bills due as well as family events. I also keep a weekly planner which I use to plan posts, lists goals, make a plan for every thing I possibly can. Once you realize how awesome planning and goal setting is, the easier life is. Face it. We all feel overwhelmed with to do lists everyday. Assign those tasks a “due date” and knock it out!

5. Now work! Set scheduled time to work your business. Does baby take a nap at a set time everyday? Run with that time! Plan what you’re going to accomplish before you start your scheduled time block. Go in with a plan and get things done! Are you taking your kid to the playground? Answer emails then. Apply for a few gigs while he runs. Before he wakes up in the morning and after he goes to bed at night are my most productive times. Even if I have to wake up at the crack of dawn and stay up till the wee hours of the morning.

I write this entry as my son takes a nap. It’s that simple! I have heard so many mom’s struggle with trying for their dreams and putting food on the table, but it CAN be done! Stop talking yourself out of it and realize that each step you take, no matter how small you feel it is, is a step in the right direction. Show your children that they really can make their own dreams come true instead of just telling them they can. Actions speak louder than words.

What are some things you do to run your business from home while the kids run you crazy? Lol! Share some tips below!

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Working With A Virtual Assistant

A question I’ve received lately is “Okay, I’m down with hiring you. I need the help! So, what next?” It’s super simple! I know this is new to a lot of businesses. We’re used to having someone in the office that we can run and talk to about what we need them to do. It’s practically the same with Virtual Assistants.

I allow you one hour of email correspondence a month. This makes it easier for both you and me. At the beginning of the month, I can expect that you will lay out what you want from me throughout the month, week to week, and you can rest easy knowing that I will accomplish the tasks set before me. If I allowed more than that one-hour correspondence, we’d both become overwhelmed with e-mail and random to-do lists which will cut down on our efficiency. So I’ve found it best to set a standard at the beginning of the month.

The Basic Package includes email management and customer service. For this package, all I need is the password to the email account you need me to work on and through. Also, the policies for your company, i.e. refund policies, handling complaints, etc. I have extensive training in customer service so there’s no need to train me, but it is best that I know how you would like your business handled.

  • I would also require that you would allow me access to your blog or social media, whichever you regularly correspond with your customers. This will allow me to mediate member group requests and also respond quickly to customer questions and concerns.

The Premium Package includes all that is described above as well as social media/blog management, presentation services, and administrative support. These are all expansions on the aforementioned services.

  • Social media/blog management consists of updating posts/entries, monitoring reviews, updating links, reporting trends about hot topics, updating plugins – basically everything to run your blog or social media except producing the content for entries or posts.
  • Presentation services include producing drafts for powerpoint presentations, proofread and/or editing documents before you finalize them, uploading and sharing videos, etc. Anything that requires you to go before your audience and present your information, I will help with!
  • Administrative support is basically an expansion on email management. In addition to that, I will also complete monotonous tasks such as data entry, transcription, monitoring your voicemail, schedule and set appointments, and generate forms. Think of this portion as an in-house assistant doing everything virtually!

Hopefully, this explains in detail what you would be receiving in the packages I have generated. I’d love to speak with you in depth about the services I could offer that pertain directly to your business. Remember that these services can be charged a la carte! Contact me today for your free consultation!

Do I Need A Virtual Assistant?

Anyone who runs a business could consider hiring a Virtual Assistant. Some things to consider are:

1. Do you have more things to do than time?
2. Are you constantly struggling to stay organized and on track?
3. Would an “extra pair of hands” help you get things done?

Answering “Yes!” to those questions should lead you into considering hiring a Virtual assistant.

We are organized and great at multi-tasking, keeping things in order for you while you handle more important business matters. Think of us as an executive assistant, except through e-mail. Organizing, filing, uploading videos, keeping social media updated, responding to emails, sending out emails, scheduling and setting appointments, and monotonous tasks like data entry and transcription!

Organizing, filing, uploading videos, keeping social media updated, responding to emails, sending out emails, scheduling and setting appointments, and monotonous tasks like data entry and transcription!

The best things about going virtual instead of hiring someone in the office? No need for training or paying for a full-time employee! We work part time and are experts in office administration and clerical duties.

You’ve got the brains of the business – we’re behind the scenes, enabling you to get things DONE!

What are some things you’re struggling to keep up with in your business? How could a VA handle that for you? Think about the positive outcomes! More time, more energy to focus on the MEAT of your business, and increase revenue and sales!

Contact me today to receive a FREE consultation!

5 Steps To Drive Traffic To Your Site

So, you’ve started a blog or launched the site for your product…now what? Here are five simple steps to get traffic to your site and drive up revenue and word of your product or service!

Social Media. First and foremost, let’s talk about the most well-known way to get traffic to your site. Everyone has a Twitter, Facebook, Pinterest, or an Instagram. Spread the word to those people!

Twitter: This platform is best for short links. As you know, there’s a limit of characters and you don’t want your prospects or readers to have to follow a storyline just to get to your site. Short and sweet is key here. Links are the best driver.

Google +: This is geared more toward B2B (business to business) companies. If you have a product that would help other businesses solve a problem, start to network here.

Pinterest and Instagram: These sites are both highly image-driven. Needless to say, make sure your posts, or pins, are attention grabbing and quickly define what your post or product is about. Read about how I’m studying to use Pinterest on my personal blog and site!

SEO: Search Engine Optimization. This should be in the forefront of any web-based product or service. You want your site to be one of the top-ranked in Google, right? Some help here:

Add Internal Links: If you’re a blog, entice your readers to stay for a while and read some different content on your site. Keep that traffic around by utilizing the sidebar as a link to your past blogs. What you don’t want is your reader to read and quickly leave.

Make images easily pinnable: When the reader can hover over an image you have on your site and easily pin directly from your site, you’re automatically allowing the reader to spread the word. When they pin your content on one of their boards, it is shared with their followers. Thus, more eyes are landing on your content! (Remember to make sure your images are attention grabbing and immediately detail the content).

Long Tail Keywords. The worst thing you can do for your blog or site is to only use one single keyword. When a reader is looking for content on say, bicycles, they aren’t only searching the keyword “bicycle.” Make sure your blog post or site has different variations of that keyword. For example, “tricycle,” “bicycle bell,” or “bicycle gear.” All those words could lead them directly to you!

Is your site responsive? Everyone. Literally, everyone is surfing the web from their phone nowadays. So, why wouldn’t you take this step? Most blog platforms are already optimized for mobile performance, but if you’re building a site from the ground up, ensure that your viewers can read and click through your site with their phone. Are the images cluttered together? How easy is it to read? Would you want to stay on your site if you only had a phone to access it?

Build a community! Become an actual person. People want to buy from other people. Don’t just be a blog or a product. Invite people to comment on your posts, utilize polls, invite others to guest post. Quickly respond to comments on your blog and become personable with your viewers.

Stay active on social media. Of course, you want to share your content on your social media platforms, but share other content, related to your niche, also. Tag them and allow their readers to see YOUR face. Start conversations related to your content, but not only about YOUR content. Show others that you are really passionate in what you’re offering and it’s not just about views or money.

Create a Facebook group. Connect with people that are interested in your product or service. They want to know you’re real and they want to meet others that have similar interests. Remember to stay active and don’t only post links every day, but share ideas and opinions about your niche.

I hope those five steps helped you get an idea of different ways you can really harness the power of the internet and networking. I’d love to hear some different ideas from you! What are some ways you’ve driven traffic to your site? Get creative!

Becoming A Pinterest VA

I’m so excited that you decided to visit my Virtual Assistant page! I can’t wait to show you what’s in the works right now for my personal business and soon available to you!

I’ve recently completed a course on how to become a Pinterest Virtual Assistant. If you’re not familiar with Pinterest, it is a social media platform that lets users search for products, services, and other information through images. It’s a brilliant idea because graphics and images are the easiest way to tell the reader that they’ve found what they are looking for!

Pinterest has been growing steadily since it’s launch in 2010. The site already has over 150 million users! Why are you limiting yourself to only Facebook and/or Twitter? And did you know that 87% of those users have purchased something because they came across it on Pinterest and 93% plan to do the same thing? Of those “pinners,” the demographics spread across the board. However, the site is most popular among Millenials, which make up 36% of its users. According to the University of MA, Millenial pinners prefer this social media platform over any other one when shopping or making a purchase.

Seeing these numbers should wake you up a bit. I know Facebook and Twitter are popular, but why not be one of the first brands to really use Pinterest to market your blog or site and drive up traffic, thus increasing revenue? I’m not waiting on this platform to become so popular that I’m left in the dust. So, I’m starting to use Pinterest on my own brand.

I own a boutique on a popular reselling app, Poshmark. I’ve posted screen shots of my starting point below so that you can come on this journey with me. I have made zero sales and have a very low amount of followers. I know Pinterest is going to help me expand that and increase my revenue and traffic to my Poshmark store. I can’t wait to share the methods and final results from my own case study so that you can trust me with building YOUR business on Pinterest, too!

The Beginning.

*Pinterest Stats borrowed from HootSuite.